Tony is a Digital Arsonist at MindFire. As our resident programmer, Tony will work with you to create user-friendly and results-oriented digital campaigns that will light up your brand.
Indulge us, if you will, with this little scenario: One morning you open your Outlook to find your inbox full of emails from friends, colleagues and clients who are shocked and outraged about a comment one of your employees made on an industry blog.
If you’ve been tasked with writing copy and you don’t know where to begin, “start where the reader starts” reminds us to think about what the consumer of the information would want. Looking at your brand through your customers’ eyes is an important exercise for any writer.
As digital marketing strategies have continued to evolve over time, we’ve discovered little tricks of the trade. I decided to compile a few of my favs in a handy little list.