Confirmation bias in branding - did this prove what you already knew?

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Grill the Arsonist - Mikayla M.

Meet Mikayla, one of our Social Media Arsonists. From the coast of the Carolinas to the plains of Wyoming, this Florida native experiences life not only across the United States but also in the digital world. Hear how Mikayla stays in the know about the latest social trends.

Make 2016 the year you push your marketing to the next level

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.