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Four reasons why research is a marketing tool you can’t afford to overlook
Your best brand opportunities might be hiding in plain sight. Learn how research, customer insights and pattern-spotting can reveal what truly resonates, and guide smarter, more impactful marketing.
Keeping your brand visuals consistent without getting repetitive
Learn how to balance consistency and creativity in your brand. Explore tips on guidelines, visuals and evolving your look with intention.
Building brand trust through video
Anyone can hit record. The difference is strategy. Learn how to create brand videos that build trust, connect with audiences and drive results.
Choosing the right media mix for your brand
Discover how strategy, data and audience insight come together to drive awareness, engagement and conversions — and turn your media plan into measurable growth.
Entering a new design era with AI
From inspiration to execution, see how AI supports designers while human creativity remains the core of effective branding.
Case study: Streamlining the Channel Cat website
Discover how we streamlined the Channel Cat website, creating a user-friendly digital hub for schedules, mobile ticketing and seamless trip planning on the Mississippi River.
Grill the Arsonist – Kevin S.
In this edition of Grill the Arsonist, Kevin shares why curiosity is a marketer’s secret weapon, how the medium can make or break a campaign and the dream brand he’d love to work with.
How to empower your employees to represent your brand with confidence
Learn practical ways to build brand buy-in, energize your team and turn everyday interactions into authentic, on-brand moments.
Is the juice worth the squeeze? Maximize your content ROI
Struggling to get real results from your content? Learn how to align brand, audience and promotion to maximize your return on investment.
Beyond the feed: The expanding role of social content in search results
Social posts aren’t just for the feed anymore. With platforms like Instagram now appearing in Google search, social content is now gaining long-term visibility,
Turning focus group feedback into bold brand decisions
Learn how to turn focus group feedback into bold, strategic decisions that connect emotionally and drive meaningful results for your brand.
Finding your brand voice: A practical guide for authentic communication
Learn practical steps to discover your unique brand voice so you can create messaging that connects emotionally, strengthens loyalty and makes your brand unforgettable.