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In addition to creating amazing, kick-arse content that resonates with your audience, one way to encourage engagement is to become very proactive about engaging your community in conversations.

As a media buyer, I’m constantly evaluating and re-evaluating media outlets for reach, frequency, impressions and engagement. This type of analysis is important when making decisions about where to spend your ad dollars – but it’s not the only thing you should think about when creating a media campaign...

The disappearing video and images that were made popular by Snapchat – and are now exploding on Instagram Stories – may disappear from your feed in 24 hours, but it looks like the medium warrants a more permanent spot in brands’ marketing mix.

While the chances are good that your website needs a fresh redesign (what? No one uses Flash anymore?), it could also indicate that your company’s overall branding and marketing efforts could use some attention, too.

While the traditional methods of promoting events are still valid, social media has proven to be an incredibly powerful tool to fire up event attendance. The results are impressive considering the cost of advertising on social media, especially when compared to more traditional methods of advertising.

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.

Music can create a powerful, nuanced emotional state. It can communicate feelings in a particular moment, the mood of a scene or the overall spot's tone. And it does it in a way that’s impossible with any other tools.

The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]

Snapchat is different from other social media platforms because the app most accurately allows users to share real life experiences.

If you’ve been around any of us long enough – especially the lovely Amy Behning – you’ve probably heard us say, ”Audiences think in a blink.”

From empowering messaging for girls to a giant spider dog … if it seems like online videos are everywhere these days, it’s because they are. Audiences are shifting to prefer video over other content, and according to this MarketingProfs article, 2015 will be the year of video marketing! So let’s talk about the power of online video marketing. But first, […]