Big
Thinking
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
What’s your story?
Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.
Word of mouth marketing has a whole new taste
People trust - and often base their buying decisions - on the product/service reviews they read online.
When it comes to service, perception is reality
Providing great customer service is all about expectations - yours and theirs.
Managing internal communications during rapid growth
Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.
Does your brand have personality?
Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?
Employee engagement is vital to a strong brand
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
What does your brand stand for?
What does your company's brand stand for? If that's a hard question for you to answer, then your company doesn't have a focused brand.
Roast Pork: 7 Lessons in Crisis Communication
What the recent swine flu outbreak and the resulting pangs of the pork industry teach us, is that there is no substitute for careful listening and quick action. You can NEVER be too prepared when it comes to upholding your brand's reputation in the market
Brand Trust
When most people think about building their company's brand they think about investing in marketing and advertising strategies. Typically the focus is on brand awareness and brand perception. That's a good start.
MindFire’s PR Checklist
Uncovering newsworthy story ideas is what sets your PR efforts on fire. But it's not always easy to recognize the newsworthy events going on in your world when you live and breathe them every day!
Strong connections are critical in a weak economy
Everywhere you turn these days, you hear dire warnings about the economy. If you advertise, your ad reps are warning you to resist the impulse to cut back on your advertising until the economy improves.