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In today’s digital and online world, a significant component of marketing is social media. By combining traditional PR tactics with strategic social media efforts, you can ignite awareness and begin to convert prospects. We show you how with this example....

The differences between branding, marketing and advertising can be confusing. The terms are increasingly used interchangeably, which only adds to the confusion. All three are important, but for different reasons. So what is the difference between branding, marketing and advertising?

Standing out in a crowded market can be quite a challenge. This is especially true in a parity market where everyone seems to offer and claim the same things. However, if you can identify and develop a strong brand identity, you’ll soon be on your way. You just have to keep in mind certain branding essentials…

How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?

It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?

Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.

Sadly, whether it’s my piano skills or your branding, you can’t just tell people what to think. People are smart. And cynical.

Whether it’s personal or professional, a long list of resolutions can be hard to sustain come February or March (…or maybe even the middle of January?) But a simple little mantra – a guiding light – that’s something we can embrace whole heartedly.

Sometimes it’s difficult to tell the difference between branding and marketing. The terms are increasingly used interchangeably, which only adds to the confusion. Both are important, but for different reasons. So what is the difference between branding and marketing?