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Grill the Arsonist: Meet Amy B.
May 16, 2016 | Emily Bettridge

Amy Behning MindFire Communications

Ready to grill another Arsonist? This edition’s “victim?”  Amy Behning, brand arsonist and co-owner at MindFire. We peppered Amy with some our best questions yet!

Amy’s love for PR and marketing is almost as great as her love for animals. She has spent more than 20 years in the industry and has worked at places like Case Corporation and the Quad Cities Chamber of Commerce before gracing our presence here at MindFire. Amy digs her hands into a lot of our accounts, including the Putnam Museum, BITCO Insurance Companies, and Niabi Zoo.

Why is MindFire the best place to work in the entire world?

Our Inspiration Bar. While that sounds like I think MindFire is the best because of booze, that’s not really it. Our Inspiration Bar is a metaphor for how we try to work for clients: collaboratively and creatively. We try to make sure every drink mixed is as original as the branding work we present.

How did you land the coveted Account Executive position at MindFire?

I have known Erik Meade since before Dylan cheated on Brenda with Kelly. (Under 30? Google it.) So when I heard Erik and his partners were launching their own agency, I was intrigued. I loved MindFire’s brand and the work being done, so I jumped at the chance to become an Arsonist. I’m so glad I did.

What’s the most common challenge your clients face?

This is going to sound super lame, but work with me: making my clients believe in their brand as much as I do. One of the cool things about MindFire is we selectively work with the brands (and people) we believe in, where we know we can make a difference. My clients make me want to do more, and do it better – so that they see results that matter. It’s my challenge every day to leave them as inspired about what they could be – what they will be – as I am.

Most inspiring brand (outside of the ones you’re working on ;) )?

I’d say the Sharknado franchise, because it really showcased Ian Ziering’s acting chops. But if I had to choose something else, I’d say Apple iPhone. Which is weird because I’m a diehard Droid girl.  But that doesn’t stop me from admiring old-school-meets-new-school genius.

Are crazy horse ladies as crazy as crazy cat ladies?

I’d say crazier. Because crazy horse ladies know this: there are no guarantees. The mare might blow, the saddle might slip. But you never stop trying for the perfect ride.

(Editor’s note: Amy owns one horse named Later, aka The Tot, and three cats.)

Amy with Tot, the horse

What’s your favorite Pandora station to switch the radio to when Josh’s music starts to get a little old? (Sorry, Josh!)

I’d be better off telling you the ones that on my “make it stop” list, which includes but is not limited to: Top 40 hits performed acapella, Broadway anything, and instrumental heavy metal.

It’s 10 pm on a Friday night. What trouble are you getting into?

I am fascinated by Sri Lankan culture. So on Friday nights I study several languages spoken in Sri Lanka that exist within the Indo-Aryan, Dravidian and Austronesian families.

And if you believe that, then you also believe that Donna Martin deserved to graduate.

I’m likely sleeping on Friday night at 10 pm.  Because I really like doing that.

What’s it like being married to a cop?

There’s some rumor out there I’m married to a cop. So weird. I wonder if my husband the cop started it.

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