Crafting killer videos: hook ‘em, pace it and keep it snappy

September 13, 2024 | Elliott Klauer

Capture your audience's attention with compelling video content! In this post we share essential techniques to create engaging videos that meet today's thirst for video content.

Have you been influenced by a “de-influencer”?

April 24, 2024 | Karina Huaracha

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

MindFire named one of the “Coolest Places to Work” in the Quad Cities

December 11, 2023 | MindFire Team

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.

Research-backed marketing: How good data drives good decisions

November 20, 2023 | Kristin Enright

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

Grill the Arsonist – Denise H.

August 22, 2023 | Inga Rundquist

Denise is our resident news junkie who left broadcast television and went to the dark side – public relations! She’s also a mom of two boys and enjoys being active in the Quad Cities community.

Grill the Arsonist – Brooke H.

October 20, 2022 | MindFire Team

Former St. Ambrose Bee turned Marketing Arsonist Brooke Hass keeps the MindFire team on task and on deadline. In this edition of Grill the Arsonist, she’s spilling how her college experience prepared her for a new role as project coordinator.