Why isn’t the media covering my event? A PR pro’s guide to scoring earned media

June 19, 2024 | Denise Hnytka

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

Grill the Arsonist – Allison B.

May 9, 2024 | Denise Hnytka

Design Arsonist Allison is a storyteller who loves creating characters to star in her video work. She’s an Illinois girl with a busy summer planned. She's telling us all about it from the hot seat in this edition of “Grill the Arsonist.”

How your brand serves as your best recruitment tool

March 19, 2024 | Denise Hnytka

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

Grill the Arsonist – Karina H.

February 8, 2024 | Denise Hnytka

Meet one of our Social Media Arsonists, Karina! The newest member of the MindFire team is in the hot seat to answer questions about social media trends, the trends that have GOT to go and her dream job!

MindFire named one of the “Coolest Places to Work” in the Quad Cities

December 11, 2023 | Denise Hnytka

Cool workplace.  Fiery Creative. We like to think that’s what you get when the talents of our writers, creators, designers and brand arsonists are put to work for our clients.

A strong brand leads to a fast (and fun!) partnership on breaking news

October 5, 2023 | Denise Hnytka

When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.