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Consumer trust in online advertising is growing
September 26, 2013 | Inga Rundquist
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
What is responsive website design?
August 27, 2013 | Inga Rundquist
There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?
Education + Marketing = Engagement
July 24, 2013 | MindFire Team
Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.
Sick of hyper-connected world? Your customer may be too!
July 17, 2013 | Inga Rundquist
As we spend more and more time staring at a small, lit-up screen, our desire for offline experiences is growing.
Successful marketing starts with the customer
May 30, 2013 | Inga Rundquist
Too often marketers fall into the trap of simply doing the same thing they’ve always done.
Content marketing is the Great Equalizer
May 15, 2013 | MindFire Team
Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.
You are invited to the content marketing party
April 10, 2013 | MindFire Team
You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?
Are you connecting your online and offline marketing?
March 20, 2013 | Inga Rundquist
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
February 8, 2013 | Inga Rundquist
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
Now is the time to focus on your brand
January 16, 2013 | MindFire Team
Is this the year you really get serious about building your brand?
Are you looking at your brand through your customer’s eyes?
November 21, 2012 | Inga Rundquist
Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.
Do you think like a rock star?
November 13, 2012 | MindFire Team
What's the difference between you and a rock star? It might be how you treat your customers.