Big
Thinking

Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.

Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.

One of the new mantras in marketing is "humanize the brand."

People trust - and often base their buying decisions - on the product/service reviews they read online.

What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.

Providing great customer service is all about expectations - yours and theirs.

People see their lives as increasingly complicated. Brands that can position themselves as the simple alternative will have an edge on many levels.

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?

Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.

SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

Have you heard of Hyundai's New Thinkers Index?

The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!