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How satisfied are your customers? Are they as satisfied with your product or service as they were at this time last year? How does your level of customer satisfaction compare with that of your top competitors?

As a marketer, there are a lot of ways to take advantage of this new technology. It helps to be inspired by what others are doing. Here are just a few.

If you’re annoyed by all the bad TV commercials out there, you should be. Just about everyone else is annoyed by them, too. Sadly, there’s probably no quicker way to lower brand perception than creating low-budget TV spots. When was the last time you hired a lawyer who had TV commercials? Yep, never.

Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?

It’s budgeting season – a time that makes us marketers buzz with excitement at the prospect of bigger and better marketing initiatives while simultaneously cringing in fear of endless meetings and “but-it’s-worth-it” conversations. Amiright?

Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.

Simple brand ideas result in powerful and memorable branding that people immediately connect with. Those ideas have to make it clear that the brand is different and relevant to their needs.

In today’s digital branding world, speed and agility are decisive competitive advantages. Being able to recognize a marketing opportunity and being able to act on that opportunity quickly can become a game changer for your brand.

In marketing, defining success is a critical component to any campaign. And while it’s easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day. (Translation – it’s hard. Real hard!)

The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]

As a marketer, you’re always trying to figure out what makes your target audience tick. Sometimes that’s obvious. Most of the time, it’s not. At MindFire, we believe in the power of research.

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?