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Thinking

There are likely some simple explanations and some solutions to take into consideration for your next announcement.

This is no small trend! “De-influencers” are steering their audiences away from overpriced, ineffective products and are instead guiding them to buy nothing or find a “dupe,” a similar, more affordable version.

Effective branding leads to consistent communications that engage your audience and stand out in the marketplace. But solidifying your brand (your reputation!) in the marketplace doesn’t end with reaching new customers. Just as people want to buy from people they like, they want to work for companies that align with their values, image and culture.

If you want to build your bottom line, start with a brand assessment. Take stock of the three elements of a strong brand: audience understanding, messaging and visual identity.  

Writing the perfect headline is a key part of creating a campaign that stands out and drives results –whether it’s purely a brand awareness campaign or you’re trying to generate leads or sales. Ensuring your campaign has a unique, memorable headline that commands attention is the first step in your audience taking a desired action.

Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

According to Meta, NPE is a new way for page admins to manage their professional presence by helping them build their brand, grow their audience and connect with followers.

By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.