Big
Thinking
Are you using curiosity to drive brand engagement?
Why do we get hooked so easily by questions? We see headlines like, “What does your eye color say about you?” and instantly feel the need to click to learn more. The answer: Curiosity! Once piqued, it becomes a relentless force that must be satisfied. A natural instinct that stimulates and drives behavior and relationships. […]
It’s a visual world. Show your story.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant.
Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
Is it time for the truth?
Your brand isn’t what you say it is. It’s what your customers say it is. You need to hear the truth from them. It’s risky to assume that you know everything about your customers or that your intuition is spot on.
Are Super Bowl ads worth it?
What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?
Consumer trust in online advertising is growing
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
What is responsive website design?
There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?
Successful marketing starts with the customer
Too often marketers fall into the trap of simply doing the same thing they’ve always done.
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
The value of simplicity
Consumers want simpler brand experiences now more than ever before.
Do you think like a rock star?
What's the difference between you and a rock star? It might be how you treat your customers.
How human is your brand?
One of the new mantras in marketing is "humanize the brand."
Are you ready for SoLoMo?
SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.