Big
Thinking

What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?

Here’s something that should add a little spring to your step: trust in online advertising is increasing.

There’s a new buzzword in town, and it’s high time we discuss it: responsive web design. What is it and do you need to be worried about it?

Too often marketers fall into the trap of simply doing the same thing they’ve always done.

As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.

Consumers want simpler brand experiences now more than ever before.

What's the difference between you and a rock star? It might be how you treat your customers.

One of the new mantras in marketing is "humanize the brand."

SoLoMo is the new retail frontier, requiring customer service in new channels. Instead of the actual physical location, retailers must now start paying a lot more attention to their digital footprint, too.

Chois Package highlights MindFire's Mississippi River Distilling Company bottle labels.

Have you heard of Hyundai's New Thinkers Index?

The big day is nearly here! After much anticipation, Facebook Timeline will automatically go live for all brand pages on March 30th ... gee, that's Friday!