Big
Thinking
What kind of New Thinker are you?
Have you heard of Hyundai's New Thinkers Index?
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
How does Google Caffeine impact your website?
Have you heard of Google Caffeine? We're not talking about a brand new premium coffee product that will power super geeks for hours at a time. No, Google Caffeine is the new search index that was launched by Google at the beginning of June.
Your brand is what the consumer says it is
When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?
MindFire Measurable Marketing Manifesto
Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.
Looking for ways to connect with your customers?
One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.