Big
Thinking
Heed the dangers of tone-deaf marketing
The world of social media has led to some pretty amazing interactive campaigns. (See here, here and here for some examples.) But as marketers we know that “the internet” can also tear poorly-judged campaigns to shreds … and they can do so very quickly and VERY publicly. Ironically, the worst campaign can get just as […]
Track advertising ROI with UTM links and conversion tracking
There’s a famous quote in the advertising world by John Wanamaker, the first retailer to place a full-page ad: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Google’s “Mobilegeddon:” Are you missing out on mobile search traffic?
Tuesday, April 21, 2015. That’s the day that will go down in history as Google’s “Mobilegeddon.” On April 21, Google rolled out its mobile-friendly update globally. This means that Google is now boosting the ranking of mobile-friendly pages on mobile search results. In other words – when someone uses Google to search on their smart-phone […]
It’s a visual world. Show your story.
Visual storytelling has been with us since the days of cave drawings, and it’s not going away. The platforms evolve over time, but the power of visuals to engage, inform and motivate remains constant.
Are you using visual content in your marketing efforts? I’m talking about photos, infographics, graphs and charts, cartoons and comics, maps, videos and more. This is the content consumers are craving, consuming and sharing.
Are you ready for the Internet of Things?
Pew respondents painted a pretty interesting picture of how the Internet of Things will evolve in the next 11 years ...
Are you following these content marketing best practices?
As the importance of content marketing continues to grow in 2014, marketers need to be smarter and more strategic about execution.
Are Super Bowl ads worth it?
What do you think? Is the mere talk value surrounding the Super Bowl ads justification enough for the hair-raising media buy?
Hello Hummingbird, goodbye Google keyword data
Google has made some major changes in the past months and it’s important we pay attention
Consumer trust in online advertising is growing
Here’s something that should add a little spring to your step: trust in online advertising is increasing.
Successful marketing starts with the customer
Too often marketers fall into the trap of simply doing the same thing they’ve always done.
Are you connecting your online and offline marketing?
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
4 things political campaign ads can teach us about marketing
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.