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A screenshot of a metrics graph.
The 4-1-1 on Facebook metrics
May 3, 2013 | Inga Rundquist
With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.
The MindFire team posing for a photo at the DAM awards.
MindFire awarded 13 DAM awards, including Best of Show for second year in a row
April 12, 2013 | Inga Rundquist
The smokin’ gang of Arsonists took home a total of 13 DAM Awards.
You are invited to the content marketing party
April 10, 2013 | MindFire Team
You’ve probably heard content marketing is kind of a big deal. Everybody’s doing it. So, what exactly is it again?
A man with a lightbulb for a head standing in front of a wall with doodles drawn on it.
Are you connecting your online and offline marketing?
March 20, 2013 | Inga Rundquist
All too often marketers get stuck creating distinct campaigns and content for print and digital without leveraging the power of both.
The MindFire team posing for a photo at the Addy Awards.
MindFire takes Best of Show at Cedar Rapids-Iowa City ADDY Awards 2 years in a row
March 5, 2013 | Inga Rundquist
MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.
A man holding a tablet.
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
February 8, 2013 | Inga Rundquist
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
A mostly blank graphic, with a piece of wood in the corner with an R branded on it.
Now is the time to focus on your brand
January 16, 2013 | MindFire Team
Is this the year you really get serious about building your brand?
A collection of words like "brand," "symbol," "concept," "design" and so forth.
The value of simplicity
December 10, 2012 | MindFire Team
Consumers want simpler brand experiences now more than ever before.
A man looking perplexed.
Are you looking at your brand through your customer’s eyes?
November 21, 2012 | Inga Rundquist
Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.
A man playing electric guitar.
Do you think like a rock star?
November 13, 2012 | MindFire Team
What's the difference between you and a rock star? It might be how you treat your customers.
A pair of photos of Barack Obama and Mitt Romney, with copy reading "A President's Character?" and "Mitt Romney, an end to the medicare promise."
4 things political campaign ads can teach us about marketing
October 24, 2012 | Inga Rundquist
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.
What’s your story?
October 22, 2012 | MindFire Team
Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.