Research-backed marketing: How good data drives good decisions
November 20, 2023 | Kristin Enright
Research can reveal what customers and potential customers already think about your brand. The raw data is important, but the real value lies in the actionable insights that research reveal. When we present research results to our clients, we always provide actionable recommendations that they can implement immediately.
A strong brand leads to a fast (and fun!) partnership on breaking news
October 5, 2023 | Denise Hnytka
When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.
5 keys to creating high quality content
September 18, 2023 | Kristin Stires
Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!
Does your brand need a podcast?
March 29, 2023 | Denise Hnytka
Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.
Branding in the days of default distrust
March 5, 2022 | Amy Behning
While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.
What’s the most relevant brand in your life?
December 5, 2016 | Lynn Manternach, Ph.D.
Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?