Branding in the days of default distrust

March 5, 2022 | Amy Behning

While trust is in a state of crisis, consider these 3 ways brands can earn and keep trust for the betterment of all.

What’s the most relevant brand in your life?

December 5, 2016 | Lynn Manternach, Ph.D.

Are there any brands you just can’t live without? Brands that make your world a better place because they seem to understand what you want and consistently deliver the experiences you crave?

Minimize the risk of rebranding

October 3, 2016 | Lynn Manternach, Ph.D.

Rebranding. Does that word make you a little anxious? If you’re thinking about evolving your company or organization’s brand you’re probably facing a variety of emotions, both positive and negative.

5 exercises that will make you a marketing hotshot

June 6, 2016 | Inga Rundquist

Imagine an up and coming marketing rock star were to take over your job tomorrow – what are the things she would do to get a grip on your marketing program and measure the strength of your brand?

Confirmation bias in branding – did this prove what you already knew?

April 18, 2016 | Inga Rundquist

"Confirmation bias” results in some very real challenges for marketers – but it also presents an interesting opportunity in how you position your brand with your target audience.

Be more human

April 6, 2016 | Inga Rundquist

When it comes down to it, all marketing programs are ultimately geared towards people, or consumers, or target audiences…or whatever you want to call them. And in today’s marketing landscape, it pays off to keep that in mind.