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Are you setting clear marketing goals?
If you're executing tactics and strategies willy-nilly and without setting clear goals, then you're doomed to fail. Here's why:
Does your brand have personality?
Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?
Design lingo: the 12 most commonly used graphic design terms, defined.
Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
Pinterest bursts into social media world, becomes top traffic driver for retailers
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
Is Social Media in your 2012 plan?
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.
9 useful tools to make content development easier
There are countless tools and websites out there that can make it much easier to pull together content in creative ways. We’ve pulled together some that we find particularly useful:
Inform, inspire and motivate
Your employees are your primary brand communicators. Do you know what they are communicating?
Content marketing – the art of communicating without selling
Content marketing is the art of communicating with your target audiences without selling. Yup, WITHOUT selling.
Employee engagement is vital to a strong brand
If employees don't understand and believe in your organization's brand, they can't deliver on the brand promise. And you can't deliver on the brand promise without their help.
Are you ready for real-time marketing?
Just recently, HARO founder and entrepreneur Peter Shankman, was boarding a flight to New York City after a long day of meetings. Shortly before shutting off his phone for the flight, he jokingly tweeted about how much he wished he could have Morton's ste
Marketing has changed. Have you?
It used to be so easy. You build a great ad campaign. You figure out how to achieve the needed frequency and reach with the right mix of TV, radio, newspaper and/or outdoor. Then, you wait to see how it all works.