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Brands that show some personality and attitude - empathy, humor, generosity, humanity - are being embraced by consumers. Is your brand positioned to take advantage of this new trend?

Graphic design terminology can sometimes sound like it is a whole different language. To help you navigate this crazy talk, we've assembled a handy-dandy list of the 12 most commonly-used graphic design terms and their definitions in laymen's terms.

As a small business owner, it can be hard to decide how to prioritize your efforts when it comes to branding and marketing. Much of your time and energy is focused on your product or service, your cash flow, and where you will find your next customer.

Remember me? Its me, your brand. The two of us used to be very close. I was the only thing you would think about all day. You used to focus all your attention on me. And we'd talk all the time.

Facebook now has more than 500 million active users. Five hundred million! That's a 5, with eight zeros behind it. And that's not all. Of the 500 million active users, 50 percent log on to Facebook in any given day.

One of the most challenging aspects of landing a new customer is getting their attention. Over the years of helping clients with this challenge, we've learned that one of the most effective ways to tackle this is to send an engaging key account mailing.