Big
Thinking
The art of real-time marketing
Real-time marketing, powered by social media and technology, has the potential to take messaging to a whole new level.
Content marketing is the Great Equalizer
Your marketing and branding goals are big but your budget isn’t. It’s a challenge many marketers face. And that’s why so many small businesses are enthusiastically embracing the benefits of content marketing.
The 4-1-1 on Facebook metrics
With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.
What’s your story?
Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.
Word of mouth marketing has a whole new taste
People trust - and often base their buying decisions - on the product/service reviews they read online.
Branding vs. marketing
What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.
Managing internal communications during rapid growth
Internal communications can be a challenge for growing companies. When businesses reach a certain size, it's not uncommon to run into communication roadblocks.
What kind of New Thinker are you?
Have you heard of Hyundai's New Thinkers Index?
Are you setting clear marketing goals?
If you're executing tactics and strategies willy-nilly and without setting clear goals, then you're doomed to fail. Here's why:
50 ways to measure marketing success
In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.
Pinterest bursts into social media world, becomes top traffic driver for retailers
Pinterest was the 60th most-visited website in the US last month, with total visits growing from 10 million to 17 million since the start of the year.
Is Social Media in your 2012 plan?
Social media is not a fad. It's a significant shift in how consumers want to interact with companies and brands. A company's participation in social media - or lack of participation - sends a clear message to consumers about their willingness to connect.