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MindFire takes Best of Show at Cedar Rapids-Iowa City ADDY Awards 2 years in a row
MindFire was awarded with the coveted Best of Show award at the annual American Advertising Federation: Cedar Rapids-Iowa City ADDY Awards Gala last month.
Digital Brochures, eBrochures, Interactive Brochures – however you describe – is it a marketing technique that should be on your radar?
As we all know, people live the online life these days. They prefer to read news, shop and socialize online. So at MindFire, we’re always looking for ways to spark a connection with peoples’ lifestyles.
Now is the time to focus on your brand
Is this the year you really get serious about building your brand?
The value of simplicity
Consumers want simpler brand experiences now more than ever before.
Are you looking at your brand through your customer’s eyes?
Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.
Do you think like a rock star?
What's the difference between you and a rock star? It might be how you treat your customers.
4 things political campaign ads can teach us about marketing
Elections bring advertising - and especially TV spots - to the forefront, and we can learn a lot from them.
What’s your story?
Your brand's story has the potential to be much more than just filler for your website's "About Us" page. It could be your most powerful marketing tool.
How human is your brand?
One of the new mantras in marketing is "humanize the brand."
Word of mouth marketing has a whole new taste
People trust - and often base their buying decisions - on the product/service reviews they read online.
American Bankers Association recognizes MidWestOne Bank’s campaign as hot!
MindFire work is featured in ABA Bank Marketing Magazine.
Branding vs. marketing
What's the difference between branding and marketing? The answer is more than just a matter of semantics. Ultimately, it's a matter of your bottom line.