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When a solid brand foundation is in place, it becomes much easier and more efficient to execute special campaigns and events for our clients, like the Quad Cities International Airport.

Understanding your brand gives you the opportunity to create authentic, high-quality content that resonates with your audience. That’s marketing gold!

While we’re huge advocates for creating actionable plans that are rooted in a solid strategy, we also realize that quick and simple changes can often make a pretty big impact.

It’s Monday morning. You open your organization’s Facebook page and discover there’s a post you don’t recognize and didn’t publish. You try to remove it and realize your administrative rights have been revoked. It gets worse – you see there’s an ad running from your page, and your credit card is racking up the charges.

The MindFire team earned awards across several categories for work with our diverse clients, including four Awards of Excellence and one of the coveted Best of Category awards.

Podcasts open up opportunities for content creators to reach new audiences in a more intimate, long-format way. And it no longer requires access to expensive studio equipment. We take stock of the environment, considering reasons why you should and shouldn’t jump on the podcast bandwagon.

If you're like most marketers, January flew by and you're already knee-deep in driving implementation for the new year. Check out these five top trends to make sure your actions are hitting the mark.

According to Meta, NPE is a new way for page admins to manage their professional presence by helping them build their brand, grow their audience and connect with followers.

By leaning into Reels, you can work with the algorithm to build your brand, rather than fighting against it.

MindFire welcomed some brand-new faces in 2022, so it’s time for another edition of “Grill the Arsonist.” Social Media Arsonist Olivia Martinez joined the team in March. “Liv” (as we like to call her) earned her bachelor’s and master’s in communication from Western Illinois University.

Make sure your story is the one that gets told by using best practices to secure your brand as a dependable source.

Surveys as a research tool help brands better understand their audience. Here are some helpful tips to get started!