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Google has made some major changes in the past months and it’s important we pay attention

Thanks to content marketing, we have the opportunity to light fires of brand loyalty with targeted educational information.

With numbers continuing to grow, it’s becoming increasingly important for marketers to pay attention to how their Facebook pages are performing.

Whether or not you get a chance at the new customer's business is determined by the strength of your brand and how it compares to the brand of others that are in consideration.

Trust is the holy grail of building strong brands. It's the kindling that keeps the brand fire burning. So if harnessing trust is key to people buying, trying and paying more for products and services, how do businesses harness brand trust?

Have you heard of Hyundai's New Thinkers Index?

In marketing, defining success is a critical component to any campaign. And while it's easy to ask the question, coming up with an answer can often feel like convincing a posse of teenagers to give up their cell phones for a day.

Here at MindFire, we're true believers in the power of research. Nothing helps you focus your marketing like research does. It takes the guesswork out of your decisions and provides you with the insights needed to fine-tune your message.

When it comes to making decisions about which product or service to purchase, who do you trust? Newspaper articles? TV ads? Company web sites?

Unless your marketing dollars grow on trees, a big part of your job as a marketing professional is about validating your budget to your superiors - especially in an economy such as this one.

One of the most compelling aspects of marketing in the digital age is the ability to connect with your customers. Technology has made it possible to engage your audience and get them to interact with your brand in a very powerful way.